The Advantages Of Online Banner Advertising

The Advantages Of Online Banner Advertising INTRODUCTION E-commerce which is also known as electronic commerce, it is online commerce verses actual-world commerce. E-commerce contains retail shopping, investment, banking, stocks and bonds trading, sales, real estate dealings, airline reservation, movie payments. It is almost everything you can visualise in the real world. Even personal services such as hair salons can advantage from e-commerce by providing a website for the sale of connected wellbeing and attractiveness goods, usually accessible to local customers wholly. While e-commerce once required a luxurious interface and individual security certificate, this is no longer the situation. Virtual storefronts are offered by a diversity of hosting services and great Internet occurrences such as eBay and Yahoo, which offer turnkey solutions to sellers with slight or no online knowledge. Tools for running effective e-commerce websites are made into the hosting servers, removing the need for the individual trade to reform the wheel. These tools include advantages like inventory and sales logs, and the ability to accept a diversity of expense choices including secure credit card transactions. The rising popularity of e-commerce is clear considering the time and bother involved in running from store to store, penetrating for an item in the world. It not only takes valuable time and energy, but petrol. With todays busy cities and high gas charges, shopping online every time the mood strikes even in the middle of the night, it has indisputable and unassailable benefits. Not only is it suitable to shop at a countless of sellers from the comfort of your computer chair but its also a snap to find the best deal by allowing sites such as PriceGrabber examine through hundreds of vendors for you. As a result, global world businesses often cannot compete with their e-commerce complements, though one does have to watch for exaggerated shipping payments that might disprove savings. Type of Online Advertising Banner Advertising The first kind of advertising ever done on the net was banner advertising. A banner can highlight a companys product/service/offer and by clicking on it the user will be taken to that companys website, where the company can create a suitable landing page to provide their further information. Banners spaces usually were sold by banner views, impressions, but it is sometimes sold by click-thru, where the company pays only when the user clicks on the banner. To post a banner advertisement, the company can do either or all of the following: a) Banner exchange where another website displays the companys advertisement in exchange of the company displaying for them b) Pay publisher sites to post the companys banner c) Pay a banner network to post the banner advertisement on a number of publisher sites Advantages of Online Banner Advertising Get more website traffic and sales With banner advertisement, companies can put their message in front of future customers. It also drives clicks to their website and sales from interested audiences. Advertise new products Banner advertisements can help companies to advertise their new products because banner advertisements give them the freedom to say what they want not only with text but also photos and animation. Build brand Companys brand name is one of companys most important assets. By building trust with their customers, customers are more likely to purchase from them, not just once, but repeatedly. Banner advertisements allow them to get their website name and even their logo in front of their audience. Find new customers With search engine advertising, people have to know to look for the companies product or name. But with banner ads, companies can put their message right in front of the people. Introduce themselves to new customers to win new business. Easy and cost-effective Banner advertising has been put within reach of small businesses by new services. Online tools now let companies make free banner advertisements and buy online advertising space quickly and easily. Disadvantages of Online Banner Advertising Cost considerations Banner advertisements can be rather expensive for small businesses as it may cost several thousand dollars per month to put an advertisement on a site with a high level of traffic. Creating effective banners Even if a banner is well-placed, it will not attract the interest of surfers or generate traffic for the companies website unless it is well-designed. Suggestion for Improvement Size Some banner advertisement is too small to be noticed while some is too big causes the banner to look very disturbing. The size should be around medium size. Graphic Insert some graphic in the banner such as animation or cartoon characters might attract the viewers even more. Facebook Advertising Facebook Advertising has grown-up in popularity and formed quite a stir when it was head introduced. Ever since the arrival of aiming advertising more exactly towards demographics such as age, sex, education and so on. And having tighter limitations on advertising quality, Facebook advertising has been a feasible traffic builder and advertising choice for minor and huge size commerce. Advantages To reach target customers, connect with more than 500 million potential customers (100 million mobile users) cannot be overlooked. There are more Google searches that are being done, the customer reach for Facebook advertising is massive and needs to be utilized. Because of its ability to divide and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 20-30 with a university education that live in California, then you can do that. Likewise when someone changes status such as single, engaged or married they move into new markets, making them more attractive to target. With the ability to target locally very exact, corporations and services that are looking for local or regional clients can gain benefits from the Facebook advertising system. It is to find a successful with Local Clients. Disadvantages People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when firms are focusing on click through rate (>2.5-5%) conversion rates. One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are inappropriate and off putting to users of the system. Free give ways, rewards programs and comedy sites have continued to flood the system, giving the advertising less relevance when the consumer is viewing them. Suggestion for Improvement Graphic Insert more graphic in the facebook advertisements such as animation or cartoon characters might attract the viewers even more. There are plenty of advertisers that complain about how long it takes to get Facebook advertising approved. So, two options are immediately obvious. Automate it. Hire more interns. Reaching Facebook Users Through PPC Advertisements hansdorsch Conclusion Online advertising means doing advertising activities through internet network not only at local places but also worldwide. Online advertising is very effective as nowadays many people have access to internet. They can see the advertisement when they were surfing the internet. Meanwhile, normal advertising means doing advertising through media such as television, radio, newspaper, brochures and others. Television and radio advertising can be both effective and not effective. These two advertising can be effective as many people likes to watch television and listen to the radio. These two advertising can be not effective because the advertisement that are broadcast may not be the advertisement that viewer or listener wish to know. Therefore online advertising is better than normal advertising and the best online advertising method is Facebook advertising. This is because nowadays, Facebook is a social network that connects to people around the world. Facebook had become very famous not only for teenagers and children but also adults. Some people may spend up to 12 hours a day just for Facebook. So by using Facebook advertising, Facebook users may be able to see the advertisements and click on it if they were interested.

How to support positive outcomes for young people Essay

If children are to achieve positive outcomes in life, it is essential that their rights are promoted are protected, they are entitled to: Equality, Inclusion and Diversity. The Definitions of the following are: Equality; opportunities to develop and learn, while their physical and emotional safety and well being are protected. Inclusion; access to appropriate settings and the experiences they offer. Diversity; acknowledgement of and respect for their individuality. Promoting positive outcomes for children depends on promoting Equality, Inclusion and Diversity in ways which are appropriate to their individual characters and requirements. Each school must produce a range of policies which formally set out the guidelines & procedures for ensuring equality. These must take account of the rights of all individuals & groups within the school. When considering the way policies work to ensure equality & inclusion, we often just think of the teaching & learning that is happening within the classroom. Policies must also pay regard to the values & practice which are part of all aspects of school life. The rights of all children & young people are stated in the United Nations Convention on the Rights of the Child (1989). The UK government ratified the treaty in 1991 & must ensure that the rights of children in the UK are protected through law. Two examples of different policies are: Special Educational Needs & Disability Act 2001 Makes it unlawful for educational providers to discriminate against pupils with a special educational need or a disability. Disability Discrimination Act 2005 Places a duty for schools to produce a Disability Equality Scheme (DES) & an access plan. Schools must encourage participation in all aspects of school life & eliminate harassment & unlawful discrimination. I have chosen to include these two policies as I agree with them for a start and it gives children so many more opportunities to learn normally without being discriminated or bullied. Children need stability within their working area especially those with a disability or impairment. And with these policies in place it will help schools to achieve this to the best of their ability therefore helping the children achieve to high standards.

Book Review Japan in Transformation Essay - 1009 Words

Jeffrey Kingston. Japan in Transformation, 1952 – 2000. Harlow: Pearson Education Limited, 2001. 230 pp. nbsp;nbsp;nbsp;nbsp;nbsp;Over the past fifty years Japan has seen significant changes in all aspects of its society and the way it interacts with the outside world. For example, despite suffering a defeat in World War II, Japan soon became one of Asia’s greatest economic powers. In Japan in Transformation, 1952 - 2000, Jeffrey Kingston focuses on various aspects of change in Japanese society and politics in the period after World War II. These include the effect of the US occupation, analysis of postwar politics, the economic boom, changes in demographics, the treatment of women, and foreign policy and security issues.†¦show more content†¦Interestingly, Kingston points out pragmatic reasons for practices such as lifetime employment, seniority wages and the above mentioned high savings rate which many may simply attribute to Japanese traditions. nbsp;nbsp;nbsp;nbsp;nbsp;Another topic discussed is the changing role of women in modern Japan. Kingston argues that women have considerably contributed to the economic boom in the 1950s and 1960s by acting as a sort of â€Å"shock absorbers† to the economy by accepting â€Å"relatively low wages and limited benefits [thus helping] subsidize the favored core workforce of full-time, male workers.† (43) However, Kingston notes that â€Å"the popular stereotype of meek, submissive Japanese women has long obscured the reality of their lives, status, experiences and perspectives, and, by the end of the twentieth century, is no more than a condescending caricature at odds with contemporary reality.† (68) As evidence he cites and three-foldShow MoreRelatedEssay about The Life and Accomplishments of William Edwards Deming1524 Words   |  7 Pageshis own work. He eventually went off to college and ended up with his Doctorate degree. He made an impact on Japan helping t hem to get their economy back together after WWII. 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My Current State Of Mind - 947 Words

At twenty years old I see my life to be in a very rough patch. I find myself too busy for my own good, filled with stress and anxiety provoking situations. I consider my current state of mind numb. I am filled with depression and internal battles I know I can t fight alone yet choose not to seek help from a higher being. In my life right now I do not belong to a church. I may still participate in church events, but that’s because my local church relies on me to do their marketing, advertising, and event planning. The congregation may still consider me part of the church, but I don’t. Growing up I attended church consistently with my mother and brother. Every Sunday we would go to Sunday school for an hour then sit in service for another hour and a half. This is what I did until my junior year in high school when my Sunday school class dissolved from lack of attendees and I chose to only attend services sporadically. At that point I thought the church had nothing for me, no benefit. 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